IIM Lucknow launches executive programme in data-driven product management
Magdhi Diksha|May 29, 2023
NEW DELHI: The Indian Institute of Management (IIM) Lucknow is offering the first-of-its-kind Chief Marketing Officer programme in partnership with Emeritus. The programme will begin on September 30. The admissions are on a first-come, first-serve basis. Eligible candidates can enroll today and reserve their seat.
“The Chief Marketing Officer Programme allows professionals to enhance their practical, industry-aligned skills to deliver transformational and sustainable marketing excellence leading to business growth, profitability, and impact. Delivered through a blend of engaging live online sessions and a four-day in-campus immersion at the IIM Lucknow campus, this programme, taught by distinguished IIM Lucknow faculty and industry experts, is ideal for senior professionals and business leaders with over ten years of work experience,” said an official statement from IIM Lucknow.
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The programme curriculum includes seven contemporary modules, a capstone project, real-world case studies, hands-on marketing strategy simulations and master classes from top industry experts, which will enable learners to develop their proficiency in real-time, data-driven decision-making not just related to marketing but the overall corporate strategy. On successful completion of the programme, participants will receive a certificate of completion from IIM Lucknow and eligibility for the prestigious IIM Lucknow Executive Alumni Status.
Commenting on the launch of the programme, Programme Directors, Dr Rajeev Kumra, Professor, Marketing and Dr Kshitij Awasthi, Associate Professor, Strategic Management at IIM Lucknow, said, “Over the past few years, the roles in the marketing team and the CMO have become expansive yet nuanced with the need for greater agility and digital dexterity. We have designed this programme's curriculum to enable emerging, new and experienced CMOs to thrive in the C-Suite with the right arsenal: customer psychology, digital marketing strategies, data analytics, scaling business growth, and advanced leadership skills”.
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Mr. Mohan Kannegal, CEO, India and APAC, Emeritus, said, “...Taught by distinguished faculty, Dr Kumra, the Dean at IIM Lucknow Noida Campus and 6-time 'Best Faculty' awardee in a row and Dr Awasthi, we are pleased to offer this programme with access to Markstrat simulations, a risk-free platform to test strategic marketing theories and make decisions”.
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