IIMB-SIGMA to organize product management case competition

NEW DELHI: Indian Institute of Management Bangalore (IIMB)’s product management and technology club, SIGMA, has joined hands with drop-in audio/video discussion platform, Leher, to organise Techzards - a product management case competition.

The techzards competition will be held till August 9 and the winners of the competition will get a cash prize of Rs 25,000. The competition will open new doors in product management for the participants, says a statement from Leher.

“Considered a cornerstone of the current digital brand management sector, product management helps bring in connectivity among students and high-quality collaboration among team members,” said the Leher statement.

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The competition will consist of MCQs and will test the knowledge of participants in product management and technical understanding.

The first round winners will be those with the maximum number of correct answers. They will be moved to the next round and will be given an opportunity to display their caliber as product managers by solving a live case on Leher app.

The panel will judge the participants on the basis of their “innovation, functionality and real-time usability” after which they will be selected for the final round. The final round will be held as a virtual event on August 8.

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Vikas Malpani, co-founder and CEO of Leher App said: “This one-of-kind event by Leher App is a step forward in helping recognize the talent in the dynamic field of product management. Our aim is to enter the youth mind set and encourage them to resolve real-time dilemmas of the social audio platforms”.

“It will not only help unearth the jewels of the industry but also bring forth awareness to students who are at the cusp of making their career decisions and initiate their product management journey in the ever-dynamic world of social networking,” he added.

There is no formal teaching in the art of product management and Leher app has recognised this gap, said Leher in its statement.

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