Indian learners show increased interest in digital marketing tools: Coursera

Learners largely focused on digital marketing tools, including Google Ads, Google Analytics, WordPress, and Wix, according to Coursera.

List of ten most popular guided projects on Coursera in 2021List of ten most popular guided projects on Coursera in 2021

Anu Parthiban | December 23, 2021 | 12:28 PM IST

NEW DELHI: Indian learners show increased interest in digital marketing tools, according to Coursera. Learners largely focused on digital marketing tools, including Google Ads, Google Analytics, WordPress, and Wix, it said.

According to the online learning platform, Coursera, “Guided projects are an efficient way to develop role-specific skills, be that web development or business analytics. Guided projects teach job-relevant technical skills including coding, machine learning, AWS and soft skills like resume creation is also featured among the top ten.”

Also read | 10 most popular online courses in India in 2021; Machine learning tops Coursera's list

It further said that the guided projects have quickly become a popular way to learn new skills since the launch in May 2020. “Each project takes two hours or less to complete and incorporates hands-on learning through a virtual machine — no need to download tools or navigate software configuration,” it added.

Ten most popular guided projects on Coursera in 2021

Here is the list of the top ten guided projects on Coursera in 2021 which takes two hours or less to complete.

Course Name

Google Ads for Beginners

Build a Full Website using WordPress

Introduction to Basic Game Development using Scratch

Create a Resume and Cover Letter with Google Docs

Develop a Company Website with Wix

Getting Started in Google Analytics

AWS S3 Basics

Create a Website Using Wordpress: Free Hosting & Sub-domain

Business Analysis & Process Management

Machine Learning Pipelines with Azure ML Studio


Also read | Google, Coursera collaborate to offer Career Certificates to enhance digital skills

Recently, Coursera said in a statement that machine learning is the most popular online course in India in 2021. In addition to machine learning, Foundations: Data, Data, Everywhere course by Google is also a popular choice among Indian learners to gain skills such as data visualization, data analysis, data cleaning, SQL and data processing.

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