MICA, Ormax Media to introduce course on media platforms analytics

NEW DELHI: MICA, Ahmedabad has announced a partnership with Ormax Media to launch a specialized course titled 'Media Platforms Analytics’ on media research, analytics and forecasting in India.

The course is designed to equip students with an understanding of various aspects of media analytics, audience engagement, and how to measure and analyse data to build a successful media platform. Media professionals at Ormax Media will cover streaming, theatrical and television domains in the course.

Around 50 students in the second-year from the Media and Entertainment Management (MEM) specialization will learn “360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains,” the institute said.

Shailendra Raj Mehta, MICA president and director said: "India's media and entertainment industry has grown at an unprecedented rate. To remain ahead of the curve, we at MICA continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialized courses. I am confident that this new course will equip our MEM area students with the right knowledge and skill sets to advance the industry's growth".

The course will include “case studies, real-world examples, gamification and hands-on learning experiences”. The course is designed to help the students look at various data sources and extract insights from large databases to arrive at a platform strategy.

Shailesh Kapoor, founder and CEO, Ormax Media, said: “It has been our constant endeavor to create more awareness about the role and importance of data and analytics in the Indian Media and Entertainment industry. Our association with MICA is an important step in this direction. We hope to prepare students of this course for their entry into the industry by educating them on the practical application of analytics in the business. Ormax Media’s association with MICA has been a long standing one, with several alumni being a part of our team. This association will further strengthen this relationship.”

Disclaimer: This content was distributed by MICA Ahmedabad and has been published as part of Careers360’s marketing initiative.