IIM Lucknow, TalentSprint announce executive programme in sales and marketing

NEW DELHI: A global education company TalentSprint has partnered with the Indian Institute of Management Lucknow (IIM Lucknow) to announce a new executive programme in Sales and Marketing for working professionals today, September 25. The collaboration aims to offer expertise to professionals in this rapidly changing business landscape.

The IIM Lucknow and TalentSprint partnership is set to equip students with the tools and insights required to become the next generation of global leaders, the IIM Lucknow statement said.

The executive programme in Sales and Marketing is designed to accelerate student’s professional development by equipping them with forward-thinking tactics and modern tools needed in today’s transforming market. It offers its students the necessary expertise in skills to anticipate and meet shifts in customer demands; build resilient brands; and foster cross-functional integration to drive organisational and professional growth, the statement added.

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The 10-month programme will provide interactive sessions to its students, which further encourages participants to ‘design and implement innovative growth strategies’.

The programme includes campus visits for valuable networking opportunities. Upon completion of the programme, students will receive certification in Executive Alumni Status from IIM Lucknow, added the IIM Lucknow statement.

Professor Sabyasachi Sinha, chairperson of management development programmes at IIM Lucknow, emphasised the programme's high-impact format and said: “With executive-friendly weekend classes, over 150 hours of interactive sessions led by distinguished IIM Lucknow faculty, and a culminating five-day campus learning experience, this programme is crafted for busy professionals committed to advancing their careers.”

Santanu Paul, founding CEO and MD of TalentSprint highlighted the programme's forward-thinking approach and said: “Participants are equipped not only with the latest tools and technologies to navigate the increasingly digital landscape of sales and marketing but also with the strategic understanding of how these functions interconnect in today’s business world.”