IIM Raipur, Imarticus Learning to introduce executive certificate programme for strategic CMOs

NEW DELHI: The Indian Institute of Management Raipur (IIM Raipur) and Imarticus Learning will launch its new executive certificate programme for strategic Chief Marketing Officers (CMOs) from February 18, 2023.

The new-age executive certificate programme for Strategic Chief Marketing Officers is a 10-month-long course designed especially for professionals in mid to senior level roles. It aims to familiarise them with the contemporary challenges in the field of marketing and engage meaningfully with CXOs within and outside the organisation, the official statement read.

The minimum eligibility criterion for the course is an undergraduate degree and 5 years of professional experience. At the end of the programme, learners will receive a certificate from IIM Raipur.

The curriculum focuses on understanding the needs of the customer, crafting marketing strategies and executing business decisions along with implementing masterplans to help the organisation achieve its objectives.

“Learners will be provided thorough and rigorous training from industry experts, including 120 hours of live interaction with the esteemed faculty of IIM Raipur, a three-day long campus engagement, and certification by the institution. They can avail themselves of benefits and opportunities accrued to them as IIM Raipur executive alumni,” it said.

Additionally, candidates will be provided with the theoretical information and practical exposure to make critical tactical and strategic decisions about customer acquisition, retention, and development.

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Under the programme, five masterclasses will be held under market leaders. The course has four key sections - the CMO training course, Wharton Interactive Simulations, Masterclass by CMOs, and Networking to enhance your net worth.

Nikhil Barshikar, Founder and MD of Imarticus Learning, said: “Marketing is one of the fastest-growing segments today, and the demand for skilled C-suite level professionals is skyrocketing. The Executive Certificate Programme for Strategic Chief Marketing Officers is designed specifically for experienced professionals to create, nurture, and upskill visionaries and leaders in the marketing field. It helps learners upskill and be up to date with the latest advancements in the field, which will help them secure better opportunities professionally and financially. This will help us create a formidable workforce by reforming learning practices.”