Topline Consulting launches annual Biz Challenge at Micanvas 2018

NEW DELHI, NOVEMBER 26: China based Topline Consulting has launched their flagship case competition - Annual Biz Challenge 2018 in association with MICA’s annual marketing festival - MICANVAS.

Michael Song, Chairman and Founder of Topline Consulting Group said, “Topline is a young company which is for the youth, by the youth, of the youth. It believes that the youth have immense untapped potential, which needs to be channelled in the right direction.”

Song also added that it was for strategic reasons that they selected a global brand for their first case study competition as the brand had recently entered India in a major way. The jury in the competition specifically looked for the nuances attached to the brand as perceived by young people in India.

Dr. Shailendra Raj Mehta, President and Director of MICA said, “MICA places a great deal of emphasis on learning beyond the classroom and the flagship MICANVAS festival is the perfect opportunity for our students to put their learning into practice. MICA is also internationalizing rapidly and is building partnerships throughout the world. We are especially pleased to be partnering with Topline as a way of engaging with the rapidly developing and modernising economy of China.”