HCCB to train 25,000 women in financial and digital literacy

NEW DELHI: Hindustan Coca-Cola Beverages in partnership with Y4D Foundation will train 25,000 women across the country in financial and digital literacy. The women will be trained in diverse backgrounds to bridge the skills gap in financial and technological knowledge.

The training programme will cover concepts such as banking basics, account opening procedures, unified payments interface (UPI) training, investment guidance, net banking. It will also inform the participants about government schemes for women such as ‘Beti Bachao Beti Padhao’ and ‘Sukanya Sam Riddhi Yojana Nari Shakti’.

Also Read | Rajasthan government launches campaign to educate school students about 'unsafe touch'

The digital literacy component of the programme will encompass topics such as mobile banking, digital market linkage and cyber safety and security to equip participants.

The programme will be conducted in a classroom-based format in identified locations across the country. The beneficiaries will be identified and trained in groups based on their interests, needs, and current digital and financial literacy levels.

Himanshu Priyadarshi, chief public affairs of the Hindustan Coca-Cola Beverages, said: "A key element of the culture at HCCB is to ensure an equitable environment, not only for our employees but also the communities in which we operate. By boosting these women's financial literacy and digital competence, we hope to contribute to the country's economic growth."

The HCCB said it aspires to support women, enabling them to take charge of their financial independence and embrace the opportunities the government and digital world offer through this initiative. HCCB has facilitated several women-led self-help groups countrywide, empowering them to run their enterprises today, it added.