ICFAI director Sudhakar Rao recognised as 'Marketing Maverick 2024' by Dun & Bradstreet

NEW DELHI: The Institute of Chartered Financial Analysts of India (ICFAI) group's director of branding and communications, Sudhakar Rao, has been recognised as one of the “Marketing Mavericks 2024” by Dun & Bradstreet. This recognition is for marketing professionals who have exhibited outstanding performance and contributed significantly to the marketing industry.

In his congratulatory message, Vipul Oberoi, director of marketing at Dun and Bradstreet, commended Sudhakar Rao for being among the “Marketing Mavericks 2024.” He praised Rao’s innovative campaigns, bold strategies, and dedication to excellence, highlighting Rao’s ability to challenge norms and redefine possibilities in the marketing industry.

Oberoi said, “Heartiest congratulations on being selected among the Dun and Bradstreet Marketing Mavericks 2024. Your innovative marketing campaigns, groundbreaking strategies, and unwavering dedication to excellence have made a significant impact on the industry. You have demonstrated a true maverick spirit, challenged the status quo, and pushed the boundaries of what’s possible in marketing.”

About ‘Marketing Mavericks’

At the awards event at Taj Santacruz, Mumbai, organizers emphasized the significance of the "Marketing Mavericks" recognition. They stated that these individuals are industry visionaries, praised for their creativity, innovation, and ability to lead highly successful marketing initiatives. These leaders continually set new standards in marketing excellence, driving both marketing success and broader strategic business objectives.

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The official press release read, “The Marketing Mavericks are the visionary trailblazers of the industry, known for their creativity, innovative thinking, and ability to execute highly effective marketing campaigns. These leaders continuously set new benchmarks in marketing excellence, driving both marketing and strategic business goals.”

Rao stresses on role of impact-driven marketing in education

Upon receiving the award, Sudhakar Rao expressed his gratitude, saying that the recognition validated his belief that marketing in education goes beyond just achieving results—it’s about making a meaningful impact. He emphasized the importance of blending creative strategies with data and audience understanding to build trust and engagement.

Rao said, “It is with immense joy and gratitude that I accept this prestigious recognition from Dun & Bradstreet. Being named a Marketing Maverick is a validation of my belief that marketing, especially in the education sector, is about more than just driving results – it’s about making a meaningful difference. By combining creative strategies with data and a deep understanding of our audiences, I aim to foster trust and engagement in every campaign. I thank Dun & Bradstreet for this honor, and I’m excited to continue exploring new frontiers in marketing that inspire and shape the future."

Disclaimer: This content was distributed by the ICFAI, and has been published as part of Careers360’s marketing initiative.