IIM Kashipur hosts three-day International Conference on Marketing Innovation

NEW DELHI: The Indian Institute of Management (IIM Kashipur) hosted the three-day International Conference on Marketing Innovation (ICMI) in collaboration with the Earl V Snyder Innovation Management Center, Whitman School of Management, Syracuse University (USA).

On the final day of the ICMI yesterday, seven participants received best paper awards, one each in the seven tracks organised during the conference. The conference covered topics such as sustainability and marketing, consumer well-being in emerging markets, product development and marketing strategy, technological innovation in marketing and others.

Inaugurated on December 16, the ICMI conference brought together experts, scholars, and industry professionals from across the globe to explore and discuss cutting-edge strategies, trends, and breakthroughs in marketing and innovation. The conference featured keynote addresses, interactive workshops and research presentations.

IIM Kashipur director Kulbhushan Balooni and SP Raj, director, Earl V Snyder Innovation Management Center, Syracuse University (USA), and other distinguished guests were present during the valedictory session. They expressed their satisfaction with the outcomes of the conference.

Somnath Chakrabarti, dean (academics) of the IIM Kashipur, said, “The conference has provided a platform for the exchange of knowledge, fostering future opportunities for collaboration among academicians. It has also inspired attendees to rethink conventional strategies and embrace the transformative power of innovation and marketing.”

SP Raj said, "Collaboration between academia and industry is paramount for driving meaningful innovation. Solving problems that directly impact society requires a joint effort, and this conference exemplifies the synergy between IIM Kashipur and Syracuse University. The engagement of industry professionals, NGOs, and academics fosters a holistic approach to addressing challenges and advancing marketing innovation."

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Key speakers at the conference included Nirmalya Kumar, professor of marketing at Singapore Management University; DR Mehta, founder of the Jaipur Foot; Anand Jaiswal, professor of marketing at IIM Ahmedabad; Srihari Sridhar, Texas A and M University; Charles Noble, University of Tennessee; and K Sivakumar, Lehigh University.