IIM Kashipur hosts three-day International Conference on Marketing Innovation
IIM Kashipur awarded seven participants with best paper awards at the International Conference on Marketing Innovation.
Divyansh | December 19, 2023 | 04:39 PM IST
NEW DELHI: The Indian Institute of Management (IIM Kashipur) hosted the three-day International Conference on Marketing Innovation (ICMI) in collaboration with the Earl V Snyder Innovation Management Center, Whitman School of Management, Syracuse University (USA).
On the final day of the ICMI yesterday, seven participants received best paper awards, one each in the seven tracks organised during the conference. The conference covered topics such as sustainability and marketing, consumer well-being in emerging markets, product development and marketing strategy, technological innovation in marketing and others.
Inaugurated on December 16, the ICMI conference brought together experts, scholars, and industry professionals from across the globe to explore and discuss cutting-edge strategies, trends, and breakthroughs in marketing and innovation. The conference featured keynote addresses, interactive workshops and research presentations.
IIM Kashipur director Kulbhushan Balooni and SP Raj, director, Earl V Snyder Innovation Management Center, Syracuse University (USA), and other distinguished guests were present during the valedictory session. They expressed their satisfaction with the outcomes of the conference.
Somnath Chakrabarti, dean (academics) of the IIM Kashipur, said, “The conference has provided a platform for the exchange of knowledge, fostering future opportunities for collaboration among academicians. It has also inspired attendees to rethink conventional strategies and embrace the transformative power of innovation and marketing.”
SP Raj said, "Collaboration between academia and industry is paramount for driving meaningful innovation. Solving problems that directly impact society requires a joint effort, and this conference exemplifies the synergy between IIM Kashipur and Syracuse University. The engagement of industry professionals, NGOs, and academics fosters a holistic approach to addressing challenges and advancing marketing innovation."
Also Read | CAT 2023 Result Date: Cut-offs of non-IIMs; top B-schools granting MBA admissions
Key speakers at the conference included Nirmalya Kumar, professor of marketing at Singapore Management University; DR Mehta, founder of the Jaipur Foot; Anand Jaiswal, professor of marketing at IIM Ahmedabad; Srihari Sridhar, Texas A and M University; Charles Noble, University of Tennessee; and K Sivakumar, Lehigh University.
Follow us for the latest education news on colleges and universities, admission, courses, exams, research, education policies, study abroad and more..
To get in touch, write to us at news@careers360.com.
Next Story
]Featured News
]- ‘New Disease’: Nirmala Sitharaman, S Jaishankar and 16 politicians whose children studied abroad
- ICAR paves way for multiple exits, exam reforms in agriculture courses
- NMC drops LGBTQ reference from CBME guidelines for MBBS; will review disability component
- Bihar: Post-Matric, NMMS scholarships late for thousands due to tech glitches, manpower shortage
- ‘Attack on Autonomy’: Education ministry seeks presence in DU, other central university executive councils
- Universities UK blueprint flags growing reliance on fee income from foreign students, suggests global strategy
- Delhi University plans to favour interdisciplinary courses over honours ones by 2047
- Empty classrooms, dubious admissions: Murshidabad’s B.Ed college boom a cause for concern
- Stanford University’s list of top scientists must not be misused to win perception battles, says JNU Professor
- NEET Counselling 2024: Close to 1,500 ‘convert’ to NRI quota for MBBS admissions