IIT Delhi to start online certificate programme in digital marketing

NEW DELHI: The Indian Institute of Technology Delhi (IIT Delhi) is set to start a six-month online certificate programme in digital marketing on March 28.

The programme is open to final-year students and fresh graduates from any discipline seeking to acquire digital marketing skills. Working professionals looking for a career transition or “upskilling in data-driven, high-impact digital marketing strategies” can also apply for this course.

As per the official brochure, the online certificate programme includes an “industry-oriented curriculum” divided into 16 modules to be taught by industry experts and leading IIT Delhi teachers.

The live online classes will be conducted on weekends and include a mix of lectures, tutorials, real-world case study discussions, and projects.

Students will be awarded a certificate from IIT Delhi on scoring at least 50% marks upon the completion of the programme. The students are also required to maintain a minimum attendance of 60% in both lectures and tutorials.

Eligible candidates can apply for the course till March 10. The IIT Delhi will screen and select candidates based on their application form. The programme fee is Rs 50,000 which has to be paid in two installments.

“This cutting-edge programme provides an end-to-end understanding of the digital marketing landscape, and will build your capability in leveraging analytics in improving the customer journey, managing engaging campaigns and maximising business profits,” the official brochure stated.

Write to us at news@careers360.com