JKLU, AIMA establish virtual business lab at Jaipur campus

NEW DELHI: JK Lakshmipat University in collaboration with All India Management Association (AIMA) has unveiled virtual lab for management students for business stimulation exercises.

R L Raina, Vice Chancellor, JK Lakshmipat University mentioned that the BizLab will expose students to real economic, environmental and business issues related to finance, operations, marketing and other business functions and that with the support of AIMA, it can develop and evolve as the most effective learning tool for management in times to come.

The AIMA Biz Lab brings the advantage of being industry and market backed and understands the management students’ capabilities.”

Neeraj Kapoor, director, AIMA, said that should be industry ready and should have the ability to take up challenges. "In such unprecedented times, we need to be innovating all the time. Education should be such that it should prepare us for crisis management, and we need to look at management education in a different way, using the four pillars of using technology, skilling yourself, having an entrepreneurial mindset and continuous learning. The idea of the business lab is to expose the students about what is happening to the management world. It would be enhancing their capability and aiding their learning," he said.

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