Mahindra University launches School of Media offering BA, BTech programmes

NEW DELHI: Mahindra University has launched School of Media which will be offering two new undergraduate programmes - BA in Journalism and Mass Communication and BTech in Computation and Media. The new school began classes for the academic session 2023 recently.

“The School of Media aims to build a generation of creators and information-seekers who have futuristic capabilities in the digital age of emerging technologies by investing not only in relevant infrastructure and gadgets but in a renewed student-centricity that focuses on the new environment’s demands in new and old sets of critical thinking,” said the university in an official statement.

Also Read | Madras University receives A++ grade from NAAC, qualifies for greater autonomy

A student of the BA programme will be taught to choose from three specializations – digital journalism across media, audiovisual media production, and communication management surrounding the various promotional corporate functions. The BTech programme will prepare the students in three specialized strands – interactive storytelling, virtual media, and media forensics.

According to Yajulu Medury, vice-chancellor of Mahindra University, "The School of Media embodies our commitment to fostering cutting-edge education that addresses the evolving needs of the media industry. With the beginning of the academic session of 2023-24, Mahindra University's strength stands at over 4,000 students supported by more than 250 internationally acclaimed faculty members. Our multidisciplinary approach, coupled with the expertise of our faculty, will empower students to become leaders and change-makers in the media sphere."

Shashidhar Nanjundaiah, dean, School of Media said the university is embarking on a new journey. “Our B.A. students will seek to be ethical practitioners and researchers of journalism, audiovisual production, advertising, public relations, social media, and corporate communications. Our B.Tech. students will not only use AI, AR-XR-driven objects for news, television and promotions industries, but also be competent in media forensics, important in tackling disinformation, the most pressing problem in today’s communication processes,” he stated.