Masters’ Union launches four-year UG programme in Psychology and Marketing

NEW DELHI: Masters' Union School of Business has launched an undergraduate programme in psychology and marketing. The four-year programme is designed to blend behavioural science with marketing strategies, enabling students to create campaigns for globally renowned brands such as Nike, Apple, and Coca-Cola, the official Masters’ Union statement said.

Masters' Union UG programme provides students with global immersion opportunities through partnerships with top universities in US, Italy, Japan and Singapore, with the potential for international job placements via the 2+2 and 3+1 study abroad programmes.

The programme is supported by marquee companies such as Schbang, Ather, BoAt, and Microsoft, the programme ensuring students are industry-ready, and equipped to meet the demands of the evolving consumer landscape.

Some of the top recruiters like Zomato, Chaayos, Cred, and Ather have already expressed interest in hiring graduates for roles in consumer psychology, digital marketing, and brand management, the Masters’ Union statement added.

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Masters' Union UG programme in Psychology and Marketing

The programme’s AI-driven curriculum includes cutting-edge courses such as – neuromarketing, AI in marketing, cognitive psychology, graphic designing, camera and filmmaking, luxury retail marketing and many such practical modules providing students with a deep understanding of consumer behaviour and data-driven decision-making.

“Taught by global faculty from Kellogg, Stanford, and Cornell alongside executives from Airtel, Apple, Kia, and Meta, the programme integrates real-world projects every semester, such as redesigning menus using neuromarketing techniques, or developing go-to-market strategies for D2C brands,” the Master’s Union statement adds.

All these projects ensure that students can apply their academic knowledge in business settings, bridging the gap between theory and practice.

Swati Ganeti, the director of the programme at Masters’ Union highlighted the launch of the UG psychology and marketing programme in shaping the future of business education. She adds: “Some of the world’s most iconic brands are built on a deep understanding of human psychology—how individuals think, feel, and make decisions. Recognising the growing talent gap in this area, Masters’s Union is launching this programme to meet industry demand. The programme is specifically tailored for students inclined more towards creative marketing roles, with less focus on core programming and quantitative courses.”