Wharton online launches Advanced Digital Marketing, Growth Strategies programme

NEW DELHI: Wharton Online of the Wharton School at the University of Pennsylvania has introduced a 12-week Advanced Digital Marketing and Growth Strategies programme. The 12-week programme has been introduced in collaboration with Great Learning.

Designed and developed by seasoned faculty from the Wharton School, the programme is specifically curated to help mid to senior-level professionals across a variety of business growth-related functions, a statement issued in this regard said.

The programme, it added, would be of particular interest to marketing managers, product managers, business leaders, entrepreneurs and CXOs, and seeks to enable them to design effective customer-centric digital marketing strategies that help companies drive profitability and sustained growth.

The Wharton School is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education, the statement said adding that it is among the top three schools globally as per the 2023 Quacquarelli Symonds rankings for business education.

Wharton Online New Programme

The new Advanced Digital Marketing and Growth Strategies programme from Wharton Online will enable professionals to make data-driven business decisions by evaluating and anticipating patterns, customer lifetime value, and other customer engagement data. It will also help them optimize marketing strategies by monitoring spends and performance of different channels with the latest tools, AI, and analytics.

During the course of the program, learners will get an opportunity to attend interactive live sessions by renowned marketing stalwarts and distinguished faculty of the Wharton School.

Through the 12-week programme, learners will obtain access to live sessions hosted by Wharton faculty, weekly mentoring sessions from seasoned industry professionals, data-driven marketing assignments, and a real-world application capstone project.

After the completion of the programme, learners will be able to understand and implement Digital Marketing strategies across different stages of the customer journey and drive sustainable marketing strategies that boost business results. A certificate of completion from Wharton Online will also be presented after the completion of the course.

Expecting that the amalgamation of Wharton's experience and Great Learning’s innovation will add significant value in the careers of a large number of professionals, professor of marketing at the Wharton School, Peter Fader said: “As Wharton Online continues to strengthen its mission to provide world-class business education throughout the world, our objective sits closely with that of Great Learning.

Sharing his insights on the collaboration, Hari Krishnan Nair, Co-Founder, Great Learning, said: “A collaboration with a top-tier school like Wharton provides learners with a truly enriching experience, not just through their carefully curated curriculum, but also their culture of excellence.”

Sharing reports from a recent McKinsey report, Nair added: “83% of CEOs feel that Digital Marketing is a major driver of a company’s growth. In an increasingly competitive era, where consumer behavior and expectations constantly shift, requiring professionals to change and adapt with them, a program in Advanced Digital Marketing will enable professionals in creating customer-centric marketing strategies. Through this collaboration, we hope to provide learners with the right skills required to advance their careers and their businesses.”