WUD opens admissions for MBA in Design Strategy and Management

WUD opens admissions for MBA in Design Strategy and Management
Amita Jain | Oct 31, 2018 - 7:11 p.m. IST
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NEW DELHI, OCTOBER 31: Tapping the potential of design as a career option cutting across sectors, World University of Design (WUD) has announced admissions for industry-oriented two-year MBA program in Design Strategy and Management to address the growing demand for design focussed management professionals.

WUD also offers an Executive Degree pathway for working professionals. Admissions are open for the academic year 2019. The admissions for this year will be facilitated via CAT scores and a Design Management Aptitude Test (DMAT) followed by a personal interview. For more details, aspirants can visit the official website of WUD at worlduniversityofdesign.ac.

Elaborating on the MBA Courses Dr Sanjay Gupta, Vice Chancellor of WUD said, “Design can be found at the crux of almost every industry today as increasingly businesses are realizing that a well-designed product and service is integral to their success. Our newly introduced MBA course in Design Strategy and Management will offer a unique synergy of Design Education as applied to business. A good understanding of design and its application will offer a significant advantage to managers across industries. At WUD we provide access to excellent facilities and traditional workshops which are supported by an advanced range of technology for students to have firsthand experience”. He added that a trained Design Manager acts as a bridge between the creative and business side of a company.

According to The Future of Design Education in India Report by 2020, the potential market for design in India is expected to be INR 188.32 billion (GBP1.43 billion). The number of designers required by 2020 across design domains will be over 60,000 annually, provided the design potential is fully realized. Design management graduates have therefore multiple avenues available to them from product development or brand strategy involving advertising, marketing and other brand-building areas of operations. Depending on their educational background, an MBA Graduate in Design Strategy and Management can also work in varied areas like product development, packaging, operations or research and development across nearly all industries.

WUD has international collaborations with foreign universities like University of Huddersfield, Oxford Brookes University & the University of the West of Scotland, UK; Emily Carr University of Art & Design & Vancouver Film School, Canada; École Nationale Supérieure des Arts et Industries Textiles (ENSAIT), France.

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