Conclave on new era marketing organized by JIMS

Conclave on new era marketing organized by JIMS
Amita Jain | Dec 25, 2018 - 2:37 p.m. IST
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NEW DELHI, DECEMBER 25: The new era of marketing and services where the brand is defined by those who experience it was the essence of Mark Buzz Marketing Conclave 2018 organized by Marquest, the marketing club of Jagan Institute of Management Studies (JIMS). The conclave saw participation from PGDM students, online influencers, bloggers, industry experts, and academicians who discussed issues and concerns via three pannel discussions.

The event was organized at India International Centre (IIC), Delhi. Dr. Pooja Jain, Director, JIMS, expressed her views on the importance of extracting relevant information from the clutter around the consumers and the importance of influencers. This paved the way for first-panel discussion titled – “Influencer Marketing- Origin, Hits and Misses.”

The session was moderated by Gaurav Singhal, Founder and CEO Blue Digital Media Pvt. Ltd and the panel comprised of eminent members from the industry – Rajeev Bhatia, AVP Marketing, Relaxo Footwear Ltd., Mr. Sandeep Budhiraja, Country head India, MMR, Shivam, Founder, Vibsera – Delhi based PR agency, Kritika Lalchandani, founder Apostrophe Communications. Post the discussion on the topic panellists answered queries related to the Likes and engagements of the customers, the role of AI in influencer marketing and the authenticity of influencers to state a few.

The Second Session gave the audience a chance to hear some famous influencers in person. The session was titled – “Modern Day Consumer- Not an easy nut to Crack”. The session was moderated by Mr. Manish Gupta – Chairman JIMS, Rohini and the panel comprised of popular influencers such as Sameer Bawa, food blogger (Spiceitupwithsam), Priyanshu Kumar, a lifestyle blogger, Ritvik Arora, a television artist of ColorsTv fame, Anmol Rodriguez, an inspiration and motivator, Nitibha Kaul, an influencer, Bigg Boss fame.

The discussion was around the importance of real time engagement, how an influencer helps add value to the brand and makes an impact in the minds of the customers, the significance of values and responsibilities in the business and many more pointed questions.

The third session was “Influencer Marketing as a Strategy: Potential, critique & Sustenance.” The session was moderated by Dr. Bhavneet Kaur, Professor, JIMS. The panellists were eminent academicians from the marketing domain- Dr. Moutusy Maity, Professor at IIM Lucknow, Mr. Sandeep Rawat, Assistant Professor at NMIMS, Mumbai and an alumnus of JIMS and Dr. Vijendra Dhayni, Associate Professor-Marketing with School of Business Studies, Sharda University. Each session ended with the felicitation of the guest speakers and a best question from the audience was also rewarded.

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