IIIT Tiruchirapalli, Simplilearn collaborate to offer PG programme in digital marketing, analytics

NEW DELHI: The Indian Institute of Information Technology and Simplilearn have collaborated to provide post graduate programme in Digital Marketing and Analytics.

With over 150 hours of learning for four to five months, the programme consists of a comprehensive curriculum by Simplilearn that focuses on industry-relevant digital marketing and analytical skills that are essential to thrive in the digital economy, a statement from Simplilearn said.

Upon completing the programme, learners will receive a certificate from IIIT Tiruchirappalli along with alumni status from the institute.

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The programme will include high-quality self-learning videos, live classes, assignments, projects, and masterclasses from IIIT Tiruchirappalli, the statement said.

This Digital Marketing and Analytics programme is designed to help learners master Digital Marketing skills like SEO, Content Marketing, Social Media Marketing, Search Engine Marketing, Email Marketing, and Mobile Marketing, along with Data & AI in marketing and web analytics.

Anand Narayanan, Chief Product Officer, Simplilearn, talked about the programme said: “The pandemic has accelerated the shift to online marketing channels. It has amplified the importance of search, social media, video marketing, and email marketing in the marketing mix across all industries. In this regard, we are pleased to partner with IIIT Tiruchirappalli to create an exclusive program in Digital Marketing and Analytics enabling learners to win big in the Digital Economy.”

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Talking about partnership with Simplilearn, Narasimha Sarma, NVS, Director, IIIT Tiruchirappalli, said: “Digital technology has played a pivotal role in keeping sales and marketing operations going amid the devastating global pandemic and helping them adapt to new business conditions...We are pleased that our partnership with Simplilearn will enable our aim to deliver the most up-to-date and industry-relevant curriculum to learners and create a job-ready workforce.”