IFIM Business School starts Bachelor’s programme with an industry focus

NEW DELHI, May 20: IFIM Business School has launched a Bachelor of Business Administration (BBA) programme at its new campus in Greater Mumbai. The programme focuses on producing a workforce for the industry in areas of data science, marketing technology, financial technology, and digital business.

The curriculum is crafted to the current industry requirements while also integrating liberal arts streams aligned to the curriculum of the US universities. The programme will be the first in the country to offer super-specialisation in areas like big data analytics and blockchain, marketing technology, financial analysis and technology, digital transformation and robotic process automation.

“Through our BBA programme, we intend to make the graduates ready for the industry right after the bachelor’s qualification and eliminate the need for doing an MBA immediately. To me, those who could not make it to a top engineering school like IITs, it makes a lot of sense to pursue this BBA, which saves three years of their time and acts as a gateway to a professional career,” said Dr Atish Chattopadhyay, Director of IFIM Business School.

The first batch of the fully residential BBA programme will commence in September 2019.