IIM Lucknow launches executive programme in data-driven product management

NEW DELHI: The Indian Institute of Management (IIM) Lucknow and Emeritus have launched a collaborative executive programme in data-driven product management for working professionals. This is an eight-month online programme for working professionals with an average of 5-10 years of experience. The programme will start on June 30.

As per the official notice, this is the first Indian executive education programme to link “product management with data analytics and design thinking”. The programme coursework includes a 2-day in-campus experience, real-world case studies, expert sessions, and project works. After completing the programme, the participants will be part of the IIM Lucknow executive alumni network team.

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The programme is open for working professionals such as product analysts, product managers, sales managers, business developers who want to transition to product management roles, software developers, tech professionals, data scientists, UX engineers, and architects. Interested and eligible candidates can apply on the official website of IIML at iiml.emeritus.org. The registration fees till June 22 will be discounted at Rs 1,80,000 + GST, while after June 22, registration fees will be the standard price at Rs 1,98,000 + GST.

The design of this executive programme is based on studies that have shown product management and data as effective aspects of business performance. Based on this, the curriculum of the executive programme will include modules on product marketing strategy, agile and lean product development, and product management for digital products and platforms.

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During the launch event, Mohan Kannegal, CEO of India and APAC, Emeritus said, “Through the programme’s innovative curriculum, we aim to nurture product management professionals who can drive innovation and lead businesses towards success. Through our partnership with leading institutions such as IIM Lucknow, we are able to drive high impact and help even professionals with no product management background contribute to successful products and businesses.”