NIIT Ltd integrates generative AI into its digital marketing, full-stack software engineering programmes

NEW DELHI: The National Institute of Information Technology (NIIT) Ltd, skills and talent development company, has incorporated generative artificial intelligence (AI) into its digital marketing and full-stack software engineering programmes to equip learners with competitive advantage in the evolving job market, without extending the overall programme duration.

The updated programmes are named as the "Professional Program in Digital Marketing with a Generative AI Edge" and "Professional Program in Full Stack Software Engineering with Generative AI Integration.” According to NIIT, the fee structure for these programmes will remain the same, and only the programmes have been upgraded.

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According to the institute, the "Professional Program in Digital Marketing with a Generative AI Edge" provides participants with an opportunity to explore the ever-evolving landscape of digital marketing and has been enhanced by Generative AI. This combination will provide a comprehensive understanding of modern marketing practices while leveraging AI to boost campaign strategies and customer engagement.

The institute stated that the "Professional Program in Full Stack Software Engineering with Generative AI Integration" programme will allow learners to master essential full-stack skills and leverage AI to streamline coding processes, optimise system designs, and automate routine tasks.

Both programmes will incorporate training in the application of prompt engineering techniques, enabling learners to enhance overall productivity within their respective job roles, according to NIIT Ltd.

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Pradeep Narayanan, president of NIIT digital and growth initiatives, NIIT Limited on the upgradation of the programmes said, “ At NIIT, we have always endeavoured to provide our learners with the most comprehensive and industry-relevant deep skilling solutions. The integration of Generative AI into our Digital Marketing and Full Stack Software Engineering programs underscores our unwavering commitment to keeping our learners abreast with industry-leading trends.

“ We are encouraged by the government’s decision to step up digital skilling and strengthen focus on AI as part of the expansion of the Digital India Programme. As an organisation committed to building talent for the nation, we will continue to support learners in realising their true potential by arming them with cutting-edge skills, thereby empowering them to be day one job ready” further added the NIIT president.