BITSoM, Masai partner to launch All India Test for online programmes 2025

The BITS School of Management (BITSoM) has joined hands with Masai to launch the All India BITSoM Test for Online Programmes (TOP 2025). The online test will be conducted on October 12 for students aiming to study multiple professional programmes in business and technology.

The TOP 2025 will introduce a marks-based course selection model that allows students to choose their preferred programme based on sectional performance.

Saravanan Kesavan, dean and professor, operations, BITSoM, said: “Our collaboration with Masai stems from a common belief that education must evolve with the pace of industry. At BITSoM, we focus on developing strategic thinkers who can apply knowledge to solve real business challenges, while Masai brings the agility and reach of technology-driven learning.”

Eligible students can apply for BITSoM’s six-month online programmes in product management, business analytics, fintech, and digital marketing. Each programme integrates artificial intelligence at its core, reflecting the growing demand for professionals skilled in AI-driven tools, analytics, and decision-making, the institute said.

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Top 20 students to attend Dubai AI conference

Notably, top 20 students from each programme will receive an opportunity to attend the Dubai AI conference after the programme concludes, providing exposure to global innovations, networking opportunities, and insights into emerging AI trends.

The TOP 2025 will be held between 10 am and 10 pm on October 12, 2025. Eligible candidates can apply for the test through the official website at bitsom-top.com.

The application fee to participate in the TOP 2025 is Rs 99, which includes access to mock tests and practice material. It will be held for a period of 60-minutes, and the question paper will include quantitative aptitude, verbal ability, logical reasoning, and data interpretation.

“Based on their scores, students can choose from BITSoM’s AI-oriented online programmes designed with leading academic and industry experts, ensuring relevance to the future of work,” the management institute said in an official website.

Prateek Shukla, Co-founder and CEO of Masai said, “This initiative marks a decisive move towards democratising access to quality, AI-driven education in India. As emerging technologies continue to redefine the workforce, our focus is on creating fair and flexible pathways for learners to upskill and stay relevant.”