Creative & Cultural Businesses Programme culminates at IIMA

Creative & Cultural Businesses Programme culminates at IIMA
Pritha Roy Choudhury | Jan 30, 2019 - 8:10 p.m. IST
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NEW DELHI, JANUARY 30: IIM Ahmedabad’s Creative & Cultural Businesses Programme (CCBP) concluded recently with a Launch Pad event that showcased the outcomes of the graduating cohort – the journeys of 30 creative entrepreneurs, handloom weavers and artisans.

Prof. Amit Karna, Co-Chair, CCBP at IIMA said, “The Creative and Cultural Businesses Programme is an effort by IIMA to nourish and strengthen the ecosystem in the sector that has the potential to provide livelihood to millions of artisans and craftspeople across the country. We hope that the young entrepreneurs from this programme will spread their wings to not only create interesting ventures, but also take the message of Indianness to the local market and the world.”

Anchal Jain, Co-Chair, CCBP, IIMA added, “It is both heart warming and deeply satisfying to see the distance the cohort has covered in terms of applying their learnings in turning their ideas into marketable business ventures in a space of six months.”

The valedictory ceremony this year was marked with a meaningful deliberation on one of the programme’s fundamental convictions, Indianness.

It was carefully chosen to signify the importance of bringing our unique Indianness to the world.

The Deliberation subject was, ‘Global economic value of Indianness'. It explored our soft cultural power as a vital influencer in building sustainable global brands. This soft influence is a unique scent of each nation, paving way for people to assign more value to its products and services. The panel deliberated different aspects of this power with the outcomes helping the creative and cultural entrepreneurs in better shaping their offerings.

The panel assembled was most fitting and excited to deliberate this relevant topic that has a crucial role in determining what is next for the Indian creative economy.



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