Hindustan Coca-Cola Beverages, Tamil Nadu government to train 5,000 youth in sales, marketing

NEW DELHI: Hindustan Coca-Cola Beverages Private Limited (HCCB) has partnered with the Tamil Nadu government under the Naan Mudhalvan scheme to train 5,000 individuals in sales and marketing.

The training programme will be executed over a period of 1 year, in collaboration with the Tamil Nadu Skill Development Corporation (TNSDC). The agreement was signed at an event held in Chennai. It was presided over by Udhayanidhi Stalin, minister for youth welfare, sports development and special programme implementation; MA Subramanian, minister for health; and J Innocent Divya, managing director, TNSDC.

The firm said it train students who have recently graduated and are pursuing their degrees aged 18 and above. College dropouts will also be trained. The participants will be trained three months and the programme will consist of 30-hour curriculum. It will provide the participants with an intensive learning experience, combining 6 hours of direct face-to-face interactions and 24 hours of online sessions.

HCCBPL will serve as the main point of contact for TNSDC, oversee orientation and awareness sessions. It will also facilitate interactions with industry experts, provide online platforms, conduct assessments, and connect learners with local industries and entrepreneurial opportunities – at zero cost to the aspirants. Meanwhile, TNSDC will introduce learners to HCCB and its programmes, aid with orientation sessions, and ensure the availability of infrastructure like computer labs and classrooms.

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Himanshu Priyadarshi, chief public affairs, communications and sustainability officer at HCCB, said, “We are elated to play a role in upskilling its vibrant youth. We remain committed to partnering with the state, ensuring that the young minds are well-equipped and primed to excel in the dynamic realm of sales and marketing."

J Innocent Divya, managing director, TNSDC, said "We aim to create a cohesive partnership between Government bodies, the Industrial sector, and Educational institutions. This collaboration promises a consistent flow of well-trained graduates ready for diverse corporate roles."