MICA awards non-fungible token certificate to MEM area students

NEW DELHI: Mudra Institute of Communications (MICA Ahmedabad) has conferred the course completion certificate to the 53 students of immersive technology, content, and consumers programme from the Media and Entertainment Management (MEM) area. The certificate has been developed by blockchain technology as non-fungible tokens (NFTs). The NFTs have been linked to their performance and attendance.

“A non-fungible token is a unique digital identifier that is recorded on a blockchain, and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. These digital credentials are secured on a blockchain, ensuring their authenticity and making them resistant to fraud or tampering,” the institute said.

MICA dean Githa Heggde added that the course puts MICA's students at the forefront of the rapidly changing digital landscape and further solidifies the institution's dedication to cutting-edge education. “As technology becomes more pervasive and accessible, this is an attempt to improve the digital learning experience and train our students for the world of the internet. Employers in the area of immersive technology are looking for specific skill sets,” he added.

Focus of new programme

The course completion NFT will help our students construct digital portfolios representing particular abilities, exhibiting their understanding of a specific subject simpler, the dean added. Media and Entertainment Management head Santosh Patra said, “Technology, engagement, and experience are the drivers of any consumer-centric business. With this logic, through immersive technology in the media and entertainment business, we have introduced NFT as one of the innovative ways of promoting student engagement, participation, and certificate of attendance in the course, which primarily integrates industry trends of immersive technology in media and entertainment business.”

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This immersive technology, content, and consumers programme course delves into a spectrum of innovative technologies reshaping consumer engagement. It explores voice artificial intelligence (AI) and WhatsApp strategies for personalised experiences, Generative AI's content creation potential, and the transformative impact of 5G-fueled AR holograms. The course also navigates real-time content creation using digital humans, delves into live commerce through emerging tech, and examines how emerging technologies shape consumer behaviour and the evolution of the internet (Web 3.0).

Disclaimer: This content was distributed by MICA Ahmedabad and has been published as part of Careers360’s marketing initiative.