International Communication Management Conference starts at MICA Ahmedabad

NEW DELHI: The 10th International Communication Management Conference (ICMC) started at the Mudra Institute of Communication Ahmedabad (MICA). On the first day of the ICMC, a panel discussion on ‘Immersive technology and experiences: Implications for business and society’. The conference was inaugurated by former Telecom Regulatory Authority of India (TRAI) chairman PD Vaghela.

He added that the emerging technologies will require greater collaborative efforts across the sectors within the country and globally for creation, sharing of infrastructure as well as for protecting citizens from frauds and spam.

Vaghela also spoke about the opportunities and challenges of emerging technologies. “While the era of emerging technologies holds immense promise for India and the world, bridging the digital divide and ensuring equitable access to emerging technologies are vital for the inclusive and sustainable development of societies and economies. Digital inclusion is not just a national concern; it is a global imperative,” he added.

The inaugural ceremony was also attended by Queen’s Business School head MN Ravishankar, who delivered the keynote address, MICA director Shailendra Raj Mehta, MICA Dean Githa Hegdge, faculty, staff, and researchers from across the globe.

Ravishankar said, “Immersive technologies are said to help people prepare for life and various situations. There is so much we can already know before going for field research. Preparation is the keyword when it comes to these technologies. Whether we can take advantage of that is up to you, but I would ask people to consider how these technologies can be used for preparation. If there is anything I think would be a game-changer, we can be prepared.”

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Participants in the panel discussion included Northwestern University professor Vijay Viswanthan, Queen’s University professor Ashish Malik, UCSI University professor Ooi Keng Boon and MICA associate professor Pooja Thomas. Preeti Shroff, professor at Northwestern University, moderated the panel discussion. The discussion covered themes such as leveraging immersive technology for remote collaboration, balancing automation and privacy considerations, and grappling with ethical dilemmas associated with its usage.

The event witnessed eminent personalities from academia, industry, and policymaking, marking the confluence of these diverse perspectives.

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