JAIN Online launches MBA in digital marketing and e-commerce

NEW DELHI: JAIN Online, the e-learning platform of JAIN (Deemed-to-be University), has launched a two-year online MBA programme in digital marketing and e-commerce. The programme has been designed to help learners and professionals develop strategic, analytical, and technical expertise.

The curriculum of the online MBA programme covers a broad range of topics, including social media marketing, brand management, and key digital marketing tools such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. Participants will also gain industry exposure and networking opportunities with professionals in digital marketing and e-commerce.

Over four semesters, learners will study organisational behavior, human resources management, quantitative techniques for business decisions, banking and financial services, marketing management, inbound and outbound marketing, digital advertising, social media marketing, operations management, and business strategy.

Additionally, the programme offers cross-functional electives that bring together marketing, analytics, technology, and operations to help with strategic decision-making.

Jobs

Upon completion of the MBA programme, graduates can land highly-paid job roles such as Chief Marketing Officer, digital marketing head, e-Commerce director, SEO director, and brand strategist.

Speaking about the programme, Raj Singh, vice-chancellor of the university said, "Digital transformation is reshaping businesses, driving the demand for skilled professionals in digital marketing and e-commerce. The Online MBA program in Digital Marketing and E-Commerce will equip learners with industry-relevant knowledge and practical expertise and prepare them for leadership roles in a competitive field.”

“As job opportunities in these domains are set to expand globally in coming five years, the program following the same aligns with the growing need for expertise in performance marketing, AI-driven analytics, growth hacking, influencer marketing, and e-commerce management with a well-structured curriculum, exposure to essential tools, and engagement with industry experts,” he added.