BML Munjal University appoints Pratik Modi as dean of School of Management

NEW DELHI: BML Munjal University (BMU) has appointed professor Pratik Modi as dean of the School of Management (SOM). Modi will replace professor Jaskiran Arora who has been promoted to the position of dean of education quality of the university.

The university said Modi has over 17 years of experience in industry, academics, research and consulting. He has served as the dean (faculty) and professor of marketing at the Institute of Rural Management Anand (IRMA). Modi was also been appointed as a research fellow and visiting fellow at the Portsmouth Business School, University of Portsmouth, UK.

He has been awarded research grants from organisations such as UNICEF and the University of Portsmouth. Along with contributions in academics, he has also provided consulting services to government bodies, multilateral agencies, and multinational corporations.

Modi said, “BMU's School of Management has earned its reputation for fostering experiential learning and embracing a multifaceted approach to academics. SOM presents an environment that prepares students for the future, where collaboration between leaders, entrepreneurs, problem solvers, and innovators is crucial.”

Congratulating on his appointment, BMU vice-chancellor Shyam Menon said, "His commitment to a practical and interdisciplinary approach aligns perfectly with BMU's ethos. We anticipate a highly successful tenure ahead."

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Modi has experience in teaching a range of courses at management institutions in the country and Europe. His expertise includes subjects such as marketing strategy, services marketing, managerial decision making, structural equation modelling, quantitative research methods, marketing management, social, and non-profit marketing. His primary research focus is on strategic orientations and their implications, alongside interests in sustainable consumption, rural-social aspects of marketing, and nonprofit marketing.