‘Coaching institutes should not make 100% selection claim’: Guidelines to curb misleading ads
Anu Parthiban | January 9, 2024 | 10:06 PM IST | 1 min read
CCPA clarified that a penalty for misleading advertisements by the coaching sector will be governed as per Consumer Protection Act, 2019.
NEW DELHI: In an effort to curb misleading information in advertisements, the Central Consumer Protection Authority (CCPA) has instructed coaching institutes to not make "100% selection or 100% job" claims. A committee has been constituted to issue guidelines with respect to misleading advertisements in the coaching sector.
It clarified that a penalty for misleading advertisements by the coaching sector will be governed as per Consumer Protection Act, 2019. “Coaching institutes shall not make claim 100% selection or 100% job guaranteed or guaranteed preliminary or mains,” it said.
On the other hand, it is mandatory to add the information of successful candidate’s photo, rank secured by successful candidate, course opted by them, duration of course, whether it is paid or free.
The font of disclaimer, disclosure or important information in the advertisement will have to be in the same format used in the claim or advertisement. “The placement of such information shall be at a prominent and visible place in the advertisement,” it said.
The guidelines will be applicable to all the coaching institutes whether online or physical and all forms of advertisement regardless of form, format or medium.
It said that the coaching institutes should not make false claims regarding success rates, number of selections and any other practices that may lead to “consumer misunderstanding or subvert consumer autonomy and choice”.
The CCPA has issued notices to 31 coaching institutes for misleading advertisement and imposed fine on nine of them for misleading advertisement.
Follow us for the latest education news on colleges and universities, admission, courses, exams, research, education policies, study abroad and more..
To get in touch, write to us at news@careers360.com.
Next Story
]Featured News
]- Karnataka's draft teacher transfer rules propose compulsory 9-year tenures in KPS, other flagship schools
- UGC helpline for reporting sexual harassment defunct from the start but listed on Saksham portal
- CAT 2026: In a first, IIM Indore to use AI-based face recognition along with admit card check at exam centres
- NCAHP Draft: ‘Unqualified’ allied health science professionals need bridge course, exam to keep practising
- Small-town students lack awareness, not merit; institutions must help them with scholarships, admissions
- MANUU BVoc, MVoc: What’s the NCAHP registration row and why are 600 allied health science students protesting?
- AIIMS Delhi, JIPMER, others: 1 in 7 resident doctors at top medical colleges quit midway; UDF urges probe
- Over 2,500 reserved faculty posts vacant across 17 IITs; at 10 institutes, over 60 depts with no SC teacher
- Share teachers before school closure; mergers, student relocation must be last resort: EAC PM paper
- ‘Not a course assignment…’: MS student turns off-syllabus research into Elsevier paper; this is how