IIMC launches MA New Media Communications with focus on AI, fact checking, digital marketing

Indian Institute of Mass Communication (IIMC) has introduced MA in New Media Communications with emphasis on artificial intelligence (AI), animation, and visual effects. The new course has been launched in four of its campuses located in New Delhi, Jammu, Aizawl, and Kottayam.

The MA New Media Communications course will provide a blend of media research, production, and management, which will prepare students to be adaptive communicators and effective managers in the tech-driven world, the official statement read.

The two-year course aims to equip students with skills in AI, podcasts, fact-checking, cybersecurity, digital marketing and more. Students will also gain practical skills in media design — learning to craft engaging, user-centric digital content while exploring both artistic creativity and the technical tools required for building interactive media, the institute said.

A total of 120 students will be selected for this two-year course. By the end of the course, students will be able to design and implement effective content strategies for several media platforms including YouTube, Instagram, and OTT services. They will also learn to evaluate the role of technology, such as AI, VFX, and mobile-first content to enhance consumer engagement and experience, the official website read.

Also read IIMC to launch PhD in mass communication and journalism from upcoming academic year

IIMC New Media Communications: Course highlights

The programme has a total of 88 credits and will cover various topics in new media disciplines.

• Communication in Digital Age: Concept and Theories
• Understanding Digital Media
• Media Laws and Ethics
• Internet and Society
• Ethical Concerns in Digital Age
• Fact Checking and Verifications
• Social Media for Communications
• Media, Society and Culture
• Political Communication
• Media and Information Literacy
• Communication and Presentation Skills
• Cyber Safety
• Data Journalism
• Content Management System
• Emerging Technologies
• Multimedia Content for Journalism
• Digital Marketing
• Mobile Journalism/Digital Advertising, PR and Corporate Communications
• Digital Media Design
• Understanding Communication and Media Globalization
• E-Governance
• Mastering Boolean Queries
• Writing Policy and Research Papers
• Language Skill
• Writing for Digital Media-Tools and Techniques for Online Communication
• Social Media for Communication
• Web Development-1
• Design Thinking
• Innovation and Entrepreneurship
• Digital Divide: Issues and Challenges
• Digital Diplomacy
• Media Advocacy
• Strategic Communication
• Public Relations
• Dissertation/Project Report/Design and Development of Digital Portal.