Samsung India launches fifth edition of EDGE Campus Program

NEW DELHI: Samsung has kicked off the fifth edition of its pan India campus program Samsung E.D.G.E. The brightest minds from the top colleges off the country will work on real-life problem statements, interact with Samsung’s top leaders and provide unique solutions to the problem at had.

This year, students from 20 campuses that include top B-Schools, engineering colleges and design schools will participate in the event, which will be held in a virtual format.

The program consists of three rounds. The first round is about ideation, where the team members come together and put up an executive case summary. The top teams that are shortlisted in campus round work on a case study, submit and present their detailed solutions at the regional round. At the end of the regional round, top 8-10 teams are selected and mentored bySamsungleaders on their respective solutions. The finale 8-10 teams battle it out in the National Round to arrive at the three winning teams.

For the program, students can form a team of three members from within the campus belonging to different years/specializations. In the ideation round, teams are expected to work on research, analysis, brainstorming and formulating the most innovative approach and submit the executive summary which broadly defines the strategy proposed. The jury comprising ofSamsungleaders and managers accordingly will shortlist campus teams to represent the institute in the Regional Rounds.

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